Businesses need website traffic to generate leads and convert sales. However, attracting the number of visitors needed to achieve success can sometimes seem impossible. Fortunately, search engines offer a convenient opportunity for growth.
Many people visit search engines to find answers to their problems or to start shopping for needed goods and services. In most cases, they choose Google. As a matter of fact, statistics continue to show that Google dominates the search engine market and drives the majority of online traffic.
To benefit from this, businesses, and brands must be visible at or near the top of search results for relevant queries. They can use the following tips to boost their page rank and get the website traffic they deserve.
Improve Page Speed
More than ever before, customers expect to quickly see the information they want and need. Google knows this and includes page speed as a ranking factor for search results. For this reason, improving website speed is a simple and effective way to boost page rank.
Businesses know that they need to publish content, but they often make the mistake of thinking that more of it is better. It’s not. Search engine algorithms can assess quality based on dozens of parameters and bury pages that don’t meet a high standard.
For the most part, companies can improve their page rank by delivering value to their audience. They can do this by addressing the real-world needs of their target market. Content that answers questions and solves problems will help almost any brand attract website visitors.
Now that most internet traffic comes from mobile devices such as smartphones and tablets, website owners must cater to mobile. In essence, this requires a responsive website design that works well with screens of any size.
For starters, Google can recognize responsive websites and will place them higher in search results than other sites. This happens because Google aims to provide users with the best possible experiences.
In the end, businesses control their destiny. By creating websites that quickly load, contain valuable content, and load well for mobile users, they can get noticed in Google and attract steady traffic. For more tips, check out: https://www.mtu.edu/umc/services/digital/seo/