In the field of digital marketing, there are certain methods that have proved themselves effective over the years. Of course, in order for any method of online outreach to deliver optimal return on investment, it needs to be competently executed. Companies and organizations are competing against others that are using these same methods. Sometimes, it can pay to hire a digital marketing agency to handle such efforts since the techniques that make them effective change fairly quickly. Below are a few of the most popular digital marketing methods used today and how professional services can put you above competitors.
Search Engine Optimization (SEO)
SEO has been around since the 1990s. Basically, it involves making changes to the coding, content and links of a website in order to make search engines rank it higher under those search terms that are relevant to what you sell. Constant changes in search engine algorithms and industry best practices have totally changed what works and what doesn’t over the years, which is why any company can find it difficult to keep up on these changes while staying focused on delivering their products or services. In a survey, 47 percent of SEO experts say an SEO audit should be performed on a website at least every six months.
While SEO is excellent for delivering superior return on investment, it can take a few months to start showing results. In the meantime, you can use platforms such as Google Adwords to directly bid on certain keywords related to what you sell, and the more you bid, the higher your paid search ad will appear in sponsored search results. While sponsored results may not perform as well as the organic results that SEO brings, they can at least get your brand out in front of people immediately. One problem is that most of the obvious keywords for any product or service have already been bid up by competition, so it can pay to either spend the time or seek out professional help to find those more obscure keywords that are specific to what you sell that hardly anyone else uses.
Social Media Promotion
The days of simply being able to optimize your website for the search engines and then sit back and relax have been over for a while now. With the advent of social media, you have to use platforms such as Facebook, Twitter, Instagram and others to connect with potential customers because you can be sure your competitors are. Social media posts that go viral can generate plenty of buzz for your brand, and a digital marketing agency can help a company craft posts that have a better chance of going viral.