Today’s brands have found themselves in a situation where they need to change the channels that they used to utilize to push their brand messages and use for their marketing campaigns. Traditional press such as TV, print press, and billboards are still an important part of the messaging, but there is a new demographic who are digital natives, and to reach them, you need a website, social media and a very robust digital marketing strategy. Here are some tips that can help you decrypt your digital marketing puzzles and increase your lead conversion for more successful marketing campaigns.
Create wonderful marketing videos
A good marketer always follows the latest marketing trends. Currently, video is the king of content marketing. It is actually projected that by 2020, more than 90 percent of the content that will be getting shared across all digital and social media assets will be video. If you want to benefit from the trend, learn about the ideal video length, the video types that grab attention of the readers and even go viral and all other important components of a successful video marketing strategy. This will help you constantly stay in trend and succeed in marketing.
Writing great marketing emails
No matter how much the turf changes when it comes to digital marketing, there are some basics which will never change. One of these basics is email marketing. Emails still have the power to either increase your lead conversion or kill it. If you have been writing emails which end up in your clients’ spam folders, think about re-learning the things which tick in today’s email marketing world. Use the skills to win new customers and probably even bring back old ones.
Using social media for marketing
When Facebook started, they claimed that using it was free and would always be. Well, less than a decade into its use, the developers discovered the power it had to help brands create and share their unique stories and thus Facebook advertising was born. Twitter, Instagram, Pinterest and all other social media platforms have followed suit. The great thing about social media marketing is how simple it is to get started on it, how self-driven it can be and its potential for marketing success. If you learn how to leverage your social media in marketing, a huge demographic will be converted from brand followers to buyers. Here are a few more tips to help you increase your digital marketing success.