Businesses today are taking advantage of social media. There are a number of trends that are changing in the digital marketing world. Analyzing the current trends will allow you to get the most out of digital marketing.
Instagram Live stories are one of the digital marketing trends that will continue to grow in popularity in 2018. Many businesses, celebrities and influencers are using Instagram live stories to build their brand and increase their exposure. Live stories allow you to engage with your followers in real-time.
Influencer Marketing is another trend that will be big in 2018. Many businesses have used influencer marketing to promote their products. They do not have to spend a lot of money to use influencer marketing. They also do not have to hire celebrities. They use regular people who have a large following.
Businesses are also trying to connect with consumers more. They use customer testimonials, storytelling and personalization to connect with people. Businesses will continue to engage users with great content. Graphic, visual and written content helps businesses build their brand.
Twitter will likely continue to decline in popularity in 2018. Posts that are made on Twitter can easily be overlooked by others, which is why the popularity is starting to decline. Artificial intelligence is becoming more common. There are also battery-driven and self-driving cars being tested. Artificial intelligence can make life easier in a number of ways. It can help with things like making phone calls and customer purchases.
Videos will be a part of the 2018 digital marketing trends. The internet is filled with great written content, but many people choose to engage their followers with videos. Chatbots are going to start replacing customer service executives. Chatbots can provide customers with solutions to their problems. Additionally, more businesses will start to use LinkedIn.