Whether you are a solo entrepreneur, a company owner, a blogger, or run an eCommerce business, you will need to employ some kind of digital marketing to attract your target audience to your website. One of the most time efficient and budget-friendly methods of driving traffic to your website and increasing its ranking in Google is to use content marketing. This kind of marketing relies on quality content that educates, entertains, and builds the kind of loyal following you are needing in today’s digital world. Below are three important tips you that will help you get started with your next content marketing campaign.
It’s All About Your Blog
While not every business or website will have a blog, it’s definitely the easiest and most effective way of publishing content that will have a chance of ranking in Google and other search engines. You also increase your chance of getting inbound links, which will increase the domain authority of your site. This will, in turn, help every other page on your website to rank higher in Google.
Aside from ranking in Google, the truth is, more than 60% of consumers learn about a company and feel more positive about it after reading its blog posts. The same percentage of people also purchased something from a business solely because of a blog post they read on its website.
So, the number one place for your content marketing to start is on your blog. If you don’t have a blog, you should get to work building one sooner than later.
You Must Publish Quality Content
If you’ve done any research into content marketing, then you’ve probably heard everyone talking about quality content. But what is quality content? Luckily, Google has defined what quality content is, and the key factors include:
- It provides useful and informative information
- Is more useful and valuable than other sites in your industry
- It demonstrates your credibility and authority in your niche
- It is written for your target audience; not search engines
- It is engaging to your visitors
Generally speaking, you want visitors to your website and blog to feel as if the content they read there has been written specifically for them. You want it to be so easy to understand and helpful that they can’t help but become fans of your brand.
You Must Promote Your Content!
Too many website owners start a blog and works extremely hard on their content only for it to never reach the people that it was written for. Yes, even some of the best content will never see the light of day if it isn’t promoted. There are many ways to get your content in front of your audience, and some of them include social media promotion, leveraging influencers, contacting people who have shared similar content to see what they think of yours, turning one piece of content into multiple pieces of content by creating a video around it; an infographic or a slideshare presentation, and more.
If you are looking to drive more traffic to your website in a cost effective way to increase leads and make those sales you’ve been hoping for, content marketing should be where you focus your energy.
Why Every Business Should Blog, Quicksprout.com
What is quality content?, Searchengineland.com
17 Advanced Methods for Promoting Your New Piece of Content, Kissmetrics.com