To make money online, whether by selling products and services through your company website or just placing ads and affiliate links on a blog, you need to get lots of targeted traffic to your site to make it work. But with millions of new website pages being created every day, it’s getting more difficult to stand out and get noticed.
If you’re a small business owner who relies on a website to grow your business, you’re constantly wondering how to get more traffic to your website without a huge marketing budget. Below are three solid strategies to get more targeted traffic, and all of these methods can be done with zero cost to you.
1. Target Long-Tail Keywords
Keywords are the phrases that people type into search engines when they’re looking for products, services and information on the Internet. Some of these phrases are searched for millions of times per month and are nearly impossible to rank for, but other keywords are only searched for hundreds of times but are much easier to target with your company blog. These easier keywords are referred to as long-tail keywords, and they should be at the core of your content marketing strategy.
By creating content that targets these long-tail keywords more effectively than your competitors, your website has a better chance of attracting traffic, which can lead to more ad impressions, more leads and more sales.
2. Start Guest Posting On Industry Blogs
A great way to get some links and increased traffic is by doing guest posts for other blogs in your niche. Most industry blogs out there are hungry for high-quality content, and they’d be happy to feature your content on their blog with a link back to your site.
Do a search for blogs in your niche that accept guest posts and start reaching out to them with ideas for content. You can quickly build a greater online presence and expert reputation in your industry while increasing brand awareness by guest posting regularly.
3. Invite Guest Posts From Other Bloggers
Another good tactic for increasing web traffic is to accept guest posts from other experts in your industry. They too are looking to build brand awareness and get referral traffic to their blogs, so by accepting their guest posts you can get free content for your blog – which can attract search engine traffic to you – and you’ll also probably get some referral traffic from that guest blogger, as they’ll likely share the news of their guest appearance within their own social circles.
That’s a win for everyone involved.