Did you know that by 2015, more than 10 percent of Americans owned a smartphone and could access the internet anywhere at all times? The percentage has naturally risen in the past two years, and more than 70 percent of American adults now own a smartphone. The trend means that as a marketer, you have a potential market of more than 35 million people who can be reached through mobile marketing. Trends in mobile marketing keep changing as time goes by, which makes marketers struggle a lot to keep up. These are some of the mobile marketing trends that you might want to follow closely this year.
1. Livestream video
Experts estimate that by 2019, at least 78 percent of the world’s mobile data traffic will be on Livestream video content. In early 2017, Facebook reported that their users spend three times more time watching live stream videos than they do watch non-live videos. Viewers are becoming less inclined to waiting for content and gravitating towards content that is instant. Marketers who have incorporated live stream videos in their campaigns are already reaping the benefits.
2. Faster loading
Statistics have shown that 53 percent of users turn away from a mobile site if it takes more than 3 seconds to load. There are products such as Google’s accelerated cellular changes pages (AMP), whose aim is to improve the user experience when using the mobile phone. The App developers will also be compelled to optimize their products for AMP.
3. Artificial intelligence
Currently, most people only know applications like Siri and Alexa as smart virtual assistants. Experts have predicted that these applications will be improved in 2018, to become more intelligent than they currently are. Chatbots and automated processes will help companies do away with redundant staff, introducing automated processes. Users will expect instant results when they visit a site for information or other assistance.
4. Better messaging applications
Did you know that currently, the four major messaging apps have more active monthly users than the top three social networking sites? Customers who can directly communicate with a business are more likely to make a purchase of the goods or service on sale. It is possible that collaboration between apps and better AI will improve communication between customers and companies.
These are the top four mobile marketing trends that are likely to dominate this year. If you are a digital marketer, you need to capitalize on these possible advancements in technology. Anticipating the trends that likely dominate will help you as a marketer to prepare and increase your sales.