Paying for website traffic with carefully placed ads is a good way to instantly get more people to come to your site. However, it can also be an expensive way to maintain a steady flow of visitors, especially if you are bidding on highly competitive keywords. Shift your focus to achieving long-term results that can be just as impactful by considering smart ways to get more organic traffic to your website. Here are four tips to get you started.
1. Check Your Site’s Links and Attract Quality Ones
Google considers the links back to your site (backlinks) as a sign of how relevant and useful your webpages are for searchers. Get rid of any links from questionable sources or ones no longer relevant to your content. You can’t control who links to your site, but you can use Google’s link disavowal tool to let them know which links you don’t want considered for ranking purposes when you discover bad ones.
Strategically used internal links help with navigation and categorization of your site’s content. Periodically check your internal links as well to make sure they are still taking visitors where you want them to go when on your site. You can also add new internal links to boost the authority of newer webpages.
2. Answer Common Questions With Your Content
You probably get asked a lot of the same questions by your customers. So, create blog and social posts that specifically answer these questions and link that content back to your site. Why do this? Because a lot of people type or speak in the form of questions when performing search text-based or voice queries. Searchers will appreciate having access to more detailed answers — and you’ll appreciate the extra traffic to your site.
3. Form Mutually Beneficial Relationships With Influencers Within Your Niche
Extend your visibility and credibility online by reaching out to individuals with popular websites, social media pages, or blogs within your niche. Many of these “influencers” will mention your site, or at least include a link back to it, if you share or contribute your own useful and relevant content for their audience. Since you’ll be targeting influencers within your niche, odds are good the increased visibility will generate interest in what you have to offer.
4. See What Your Competitors Are Doing
Unless you have a very specific, unique niche, you probably have competitors going after the same audience. Do an analysis of your competitors to see what keywords they are using to target searchers. Also, look at how their sites are performing. How do they compare with where your website currently ranks? Dig a little deeper and check out some of their content. What are they posting? What topics are they covering on their webpages? Use the info you gather to determine how to better target searchers.
Don’t get discouraged if you’re not instantly seeing a huge influx of website traffic and conversions. Results from organic search changes won’t be immediate. Instead, monitor your stats to look for positive changes with things like more clicks to your webpages, a spike in traffic from your other online sources, a decrease in bounce rates, and a boost in engagement with your brand.