6 Tips to Optimize Your WordPress Site for Higher Search Rankings

Powering more than a quarter of the internet, WordPress is the most popular content management system (CMS). While it’s naturally designed with clean, search engine friendly code, webmasters can encourage even higher search rankings by following some simple steps.

#1) Use Self-Hosted WordPress

There are two different versions of WordPress: self-hosted and hosted. With the self-hosted version, you’ll have more control and freedom over your site, making it the recommended choice for webmasters. The hosted version, on the other hand, comes with limitations that may restrict your ability to climb the search rankings.

#2) Install an SEO Plugin

One of the first things you should do after installing WordPress on your domain is install an SEO plugin. Developed by WordPress savant Joost de Valk, the Yoast SEO plugin performs a variety of optimization functions, including sitemap creation, speed optimization, keyword focus, image optimization and more.

#3) Use ‘Post Name’ Permalinks

As explained by Search Engine Journal, the default WordPress settings use plain permalinks for newly created posts and pages. You can change them to make them more Google friendly, however, by accessing Settings > Permalinks under your site’s admin dashboard.

#4) Use a Responsive Theme

WordPress supports the use of interchangeable templates known as themes. To encourage higher search rankings, you should install a responsive theme. Like responsive websites, responsive themes are designed to automatically adjust according to the device on which they are viewed. When someone visits your WordPress site on a desktop computer, for instance, they’ll see a desktop-optimized layout. When someone visits on a mobile device, however, they’ll see a mobile-optimized layout.

#5) Give Each Page a Unique, Relevant Title Tag

Each page of your WordPress site should have a unique and relevant title tag. According to Moz, title tags are used as headlines in search engine listings, web browsers and social media networks. Therefore, they play an important role in search engine optimization (SEO).

#6) Publish Content, Lots of Content

You won’t achieve a top search ranking for your WordPress site unless it offers something of value to users. By publishing high-quality content, though, your site will be more appealing to human visitors and search engines alike.

Following these tips will help you achieve a higher search ranking and more organic traffic.



About Brandon Ferguson 363 Articles
Brandon has been browsing and sampling what the web has to offer. He sifts and sorts the good from the bad. Drop him a line if you want to ask anything at all! Always happy to help.

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