One of the biggest mistakes webmasters make is using only text content on their website. If you want to improve your site’s visibility and attract more visitors, you should use video as well. Here are six key benefits of using video on a website.
#1) Brand Recollection
Including video on your website will help visitors remember who you are. According to the Online Publishers Association, 80 percent of internet users remember watching a video ad within the past month.
#2) Search Engine Optimization
Adding video may even help your site rank higher in the search rankings. A study conducted by the online video creation service Animoto found that websites are 53 times more likely to rank on the first page of Google if they contain video.
#3) Generate More Social Shares
Video also encourages more social shares. When a visitor enjoys your video, he or she may share it on Facebook, Twitter or other social networks. You can encourage this type of social sharing by including “share this” buttons next to the video.
#4) More Traffic
Because of its ability to promote higher search rankings and more social shares, video can drive more traffic to your website. Of course, traffic is essential for achieving your goals. Whether you’re selling a product, generating leads or attracting newsletter signups, you need traffic to succeed.
#5) Host on YouTube
You don’t have to host videos directly on your website. On the contrary, it’s actually better to host them on YouTube. Videos hosted on YouTube are faster and more responsive. When hosting videos on your website, you’ll probably notice a decrease in user load times due to the increased bandwidth needs. Therefore, it’s a good idea to host your videos on YouTube and simply add the iframe code to your website.
#6) Increase Conversion Rate
Finally, adding video can increase your website’s conversion rate. One study found that websites with video have 80 percent higher conversion rates than websites without video.
These are just a few reasons to use video on your website. To reap the full potential of video, however, you should split test different types and styles to see what works best