7 Quick Tips For Creating Valuable Content
The emphasis on having valuable content for your website has increased in the past few years. The attention span of readers has dropped from 12 seconds in the year 2000 to 8.25 seconds in 2015. Those days where you could post a few 300 word articles and expect a significant amount of web traffic have disappeared. To improve your content marketing efforts, you should follow a few quick tips.
If you haven’t already, the first step to up your content marketing game is to set a writing process and stick to it. Try blocking out a specific time of the day and mark it on your calendar. Make that your writing time and turn off all distractions so that you can focus and get done fast.
The internet has millions of sites that a person can explore. Your content must be interesting and grab the attention of a reader in just a matter of seconds if you want to have them stay and browse your website. Give your readers a reason to stay on your site by offering educational information and alternative content.
Images, infographics, GIFs, prerecorded video and live video are some of the alternative ways that you can deliver content to your audience. Consider showing them how to use one of your products or demonstrate the benefits of your services.
Have a Goal
Before you begin creating any type of content, it’s best to know what you want to achieve with your final piece. Are you promoting your brand, attempting to convert a new lead or showing your expertise as a thought leader in your niche? Place yourself in the shoes of the reader and create something that benefits them.
Spend Time Formatting
How your content is presented is also important. To make it more appealing, add images so that they separate any long paragraphs. Pull out portions of important text and place them between paragraphs in a larger font. You can also utilize a range of six heading sizes to distinguish between more important ideas and subheadings.
Create Exceptional Headlines
Creating a good headline is also important if you want to capture readers. Tease them with a question or include words that spark emotion or interest such as quick, free, confidential, surging or limited. You can find these type of words by searching on a search engine for “headline power words.”
You never know when you’re going to get a great idea for your blog or website. Keep a notebook or jot down your ideas in your smartphone. Having an arsenal of ideas will help you create better content and allow you to avoid the frustration of staring at a blank screen with no ideas in your head.
By implementing even just a few of these seven tips, you should see an increase in the time that people spend on your site and that will lead to better brand awareness and probably more sales.