If you are marketing your business, you understand how social media has changed the landscape. However, it does take a consistent effort to create engagement on social media that will help drive traffic to your website. When you run out of ideas on what to post, use one of these seven suggestions:
1. Utilize User-Generated Content
Social media sites are all about sharing. Why not share what your users have been saying about your brand, products or services? Locate posts of your users and repost their hashtags, direct messages and mentions.
This will help encourage other customers to post their experiences too.
2. Post A Case Study
If you helped one of your customers and you know their story, share this with your social media followers. For example, if you are a personal trainer, share how you helped a client lose 15 pounds.
3. Create An Infographic
You may have already created an infographic for your website. You can always use this on your social media to act as a visual aid. This can help persuade your audience to take some type of action.
In addition, images, statistics, facts and figures can be easily consumed when you utilize them.
Using a social media site for a giveaway will expose your brand to a large audience. If this can be incorporated with user generated content, it is even more effective.
When you start having giveaways or running contests on social media platforms, you will definitely see an increase in engagement.
If you have a podcast, social media is an excellent platform to share a snippet of your latest episode. Create a direct link to your podcast so that people can easily find it.
Since customers who are engaged with your social media will already be familiar with your brand, you may increase the amount of podcast listeners that you have.
By adding testimonials to your social media, it helps show credibility and increases trust. People are more willing to buy from you when they see that someone else is happy with your product or services.
7. Create A “How To” Post
If you have a product or service that needs some type of instruction, it will help your customers to watch a video demonstration that shows them how to actually use the service or product.
This can also be done in the form of a list. Give your users a step-by-step process that they will be able to use.
Now that you’ve got some extra ways to engage with your audience, try using one of them the next time that you interact with your followers.