Competition Between Google And Facebook – Advertising Edition

Facebook is currently the most popular social media platform on planet earth’s World Wide Web, drawing in more than two billion users on a monthly basis. Earlier this year, in the summer months of 2017, Facebook achieved this goal, setting a milestone in the world of social networking sites.

Google is – no matter how one slices it – the most popular website on the Internet. When people log onto the Internet, they often use search engines to find web pages of their favorite brands, reviews of games and other experiences, histories of various things and events, and much, much more. Facebook’s use is limited in the sense it can only be utilized to communicate with peers, friends, and – don’t tell your mother – complete strangers that share similar interests, live in your current place of residence, or simply look attractive.

Sounds Enticing, How Can Google Match Up?

The above possibilities do, in fact, sound enticing. However, there’s only so many people someone can meet.

Not only does Google search through all of every social media platform’s pages, it’s capable of thumbing through the entire Internet.

Thanks to its widespread popularity, news media giant CNBC recently reported that Google has forcefully taken the crown of largest traffic referrer from Facebook in the calendar year of 2017.

Although there are still two-and-a-half weeks left in the month, forecasts can’t reasonably ascertain that Facebook could combat its way back into first place.

Traffic Referrals Are Highly Profitable For Websites

Rather than clog Google’s search engine with video ads, pop-ups, and eye-catching pay-per-click promotions, Google offers advertisers the ability to promote their likenesses using the top three results on the front page of every search. All three of these ads – called Google’s “three pack” for good reason – look highly similar to standard search results on its interface.

Such a similarity is a major reason explaining Google’s takeover of Facebook as the most popular referrer of Internet traffic in 2017.

Statistics Changed Throughout 2017

In the digital world, any given moment’s status quo can rapidly change, leaving companies out of action – or, like in the case of Google – back in action.

When 2017 began, Facebook directed just short of 40 percent of the Internet’s external traffic. As of December of 2017, Facebook’s market share has dropped to 26 percent, with Google’s share rising from 34 percent to an astounding 44 percent.


About Brandon Ferguson 317 Articles
Brandon has been browsing and sampling what the web has to offer. He sifts and sorts the good from the bad. Drop him a line if you want to ask anything at all! Always happy to help.

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