The creation of posts or pins that go viral is like the holy grail of social media marketing. How does a person’s post end up repeated by top influencers, shared across page boundaries, commented on by famous YouTubers, and even on the 5 o’clock news? This level of marketing fame is virtually impossible, but it is within your grasp to create posts people want to share with friends, family, and followers of all types.
Back to the Basics
The more followers you have, the more likely one or more of them will share your posts. The more interesting your posts are, the more likely they will be shared. The best results come when you do not try too hard. Never buy followers, spam-invite everyone you see, or go for shock and awe instead of quality content.
Use Celebrity Endorsement Wisely
Car, shaving cream, and soft drink companies hire actors or other famous people to act in commercials so people buy their products. If your favorite actor wears that brand deodorant, then you want to also. The actor may know nothing about which deodorant brand actually works the best.
Social media celebrities are the influencers that have large followings who trust them to give the best information. Get one of them to share your post and more people will be eager to share your post with others. Why? Someone they know recommended whatever you are marketing. Word of mouth advertising from trusted sources still overshadows paid ads.
Give Free Stuff for UGC
Social media is all about interaction and forging bonds between you, the marketer, and your target audience. Sharing posts strengthens that bond, but having followers create the content makes it strong as steel and pushes for more shares.
User-generated content (UGC) gives you more posts in general, boosts reputation, and creates high-interest posts people will love to share. Combine UGC with a giveaway or contest, and that viral goal is within your grasp.
- Make a post with info or to introduce a product
- Ask people to give their opinion, post a video of them using it, or share a review
- Offer something of value as a prize
- Determine winner by random draw or pre-determined “best” qualifiations
Keeping an active post schedule on social media should be part of your marketing strategy. Creating posts people love to share is the main goal. Do it right, and you may experience a viral powerhouse of marketing reach explosion