We live in a world where it is essential to be able to promote your company by digital means. Therefore, it should be no surprise to anyone that the industry that makes digital marketing software is getting bigger by the day. In fact, industry projections indicate that $75 billion dollars worth of digital marketing software will be sold by 2022. $37.5 billion worth of digital marketing software has been sold so far in 2017. This demonstrates the growing importance of the online world when it comes to global business. To put it very simply, companies that do not effectively use digital marketing strategies will not be able to survive. There is simply too much competition to overcome if a company does not know the right way to implement digital marketing software.
There are a variety of categories that the digital marketing software industry is divided into. Region, the size of the organization, the type of deployment, service, software and components are the current categories. 2017 has seen components make up the highest percentage of sales in the digital marketing software industry. However, services are expected to pick up sales quite dramatically during the next few years. One of the biggest advantages that digital marketing software gives to the companies that use it is the ability to improve the overall experience of their customers. It also allows companies to monitor the habits of their customers so that they can have offers sent to them that they are more likely to respond to.
Digital marketing software that is based in the cloud is expected to see tremendous growth. There are many reasons why companies are choosing to have their software deployed from the cloud. For example, it is extremely simple to gain access to, it is capable of integrating automatically, the investment needed in terms of IT is minimal and it is very cost effective. Some companies are hesitant to fully commit to digital marketing software out of concerns about their overall network security. However, tests are constantly being performed by third parties in order to ensure that various forms of digital marketing software are safe to use.
Not surprisingly, North America is expected to lead the world in digital marketing software growth from now until 2022. This is because North America already has the necessary infrastructure in place to allow companies and individuals to take advantage of digital marketing software technology.