Every entrepreneur or progressive business enterprise should be thinking of what worked for them in the past year and what did not get the job done. Technology has taken the world of business by storm and businesses have embraced digital modes of marketing to gain a competitive advantage in the cut-throat capitalist world of the 21st century. Artificial intelligence and machine learning have devised new ways through which businesses can offer a better consumer brand experience to their customers and ensure that they always come back for the product and service being offered. In this article, we are going to highlight the trends that will take the world of digital marketing by storm in 2018.
Mobile devices have been around for a while now, and it is somehow strange that some business enterprises are not yet taking any action about it. A recent survey by Google indicated that about 40% of all the people who access the World Wide Web on a daily basis have migrated from using desktops and laptops to using mobile devices such as smartphones and tablets. Any business that wants to reach a bigger audience must optimize their websites for mobile device use. Google has also changed its algorithm for ranking websites where websites that are mobile optimized are given priority and rank higher on the search engine charts.
Regardless of what you do for business, you should begin thinking of your enterprise as a media company. The best way to gain control of the trending conversation in front of your consumers and prospects is to get their attention with high-quality, original and engaging content. It is advisable for any business organization to launch a media platform that entirely concentrates on the provision of authentic and helpful content to its consumers. For instance, a liquor business can start a blog where consumers can read about the latest developments in the alcohol business and how prices differ from one country to the other.
Chatbots have been around for a while now. Through machine learning and artificial intelligence, Chatbots can answer all the questions that a consumer may have about your business, product or service. This eliminates the need for a human being to do the job such as customer care representatives and sales agents who are subject to human limitations such as fatigue and mood swings. Chatbots can also engage your consumer base about any form of incentives that you may be offering such as targeted discounts.