It is an uphill task being a small ecommerce site in an industry dominated by giants such as eBay and Amazon…But don’t get discouraged! Google launched Ad words Premier SMB Partner Program to help small and medium sized companies that lack adequate resources and sufficient time to efficiently manage their advertising campaigns. This SMB partner program is essentially a well-thought-out vendor referral program that can help small ecommerce sites interested in using Ad words. White Sharks Media is among the few hand-picked agencies by Google to be part of this highly-efficient program. This innovative and reputable digital marketing company was selected because it met Google’s stringent eligibility and training requirements.
According to Ben Wood, the Director of Channel Sales at America’s Google, the few selected agencies such as White Sharks Media not only offer experience and expertise but also provide end-to-end customer service so that all their clients can focus on other important aspects of their ecommerce sites such as boosting growth and sustainability. White Sharks Media guarantees full service. So what does full service entail? It simply means once your business hires this digital marketing agency they don’t have to deal with the hassle of optimizing landing pages, updating keywords or tracking progress and ROI.
White Sharks Media helps you achieve set objectives by conjuring and executing a complete advertising strategy that is in line with a company’s goals and objectives. The benefits of relying on this advertising agency as a marketing partner is that you are able to access risk-free assessment done by Bing and Google Ads certified Specialists. Additionally, these dedicated digital marketers also take the prerogative to ascertain your campaigns strengths and weaknesses. With White Sharks Media in your corner, you are able to evade costly beginner mistakes hence saving both time and money.
· So how can White Sharks Media help you revamp your PPC ecommerce campaign so that your company can boost online sales?
1.) White Sharks Media carefully selects where to advertise
There are a plethora of options but not all are effective. This digital marketing agency chooses an advertising platform that can reach the customer base you are targeting. Amazon advertising and Google Merchant Centre are currently the fastest growing programs. By selecting the right place to advertise you are sure that your adverts are seen by the customer base that you are desperately trying to reach.
2.) To revamp your PPC campaign, this digital advertising agency sets up excellent ecommerce tracking
This is a key step sadly ignored by most ecommerce companies. If your sole intention is to truly track the accurate amount of revenue that your PPC campaign generates. White Sharks Media uses Analytics ecommerce tracking software and also ensures that all shopping feeds are accompanied with proper item prices. This highly functional software is able great visibility into the all the items you are attempting to sell. It delves into specifics by also helping determine the exact amount of revenue being made from each sale and where those sales come from. With this vital information, it becomes easy to optimize PPC ecommerce campaigns.
3.) White Sharks Media consistently carries out keyword analysis
When more advertisers bid your top performing keywords and placements, you will notice that the price per click also increases. However, the sales may not increase from such clicks. This digital advertising agency is equipped with knowledgeable and experienced marketers who understand that the fastest way to lose sales and credibility on Google is to use poorly performing keywords and placements. To ensure that small businesses are not overpaying for conversion, this Google approved agency starts out with benchmarking how much you are able and willing to pay. This is because any keywords and placements that continue driving a massive amount of clicks but don’t exceed cost per acquisition target are definitely not worth using. Such keywords ultimately cost more harm than good and are not worth keeping around.
4.) This digital advertising agency ensures that quality of content is relevant and beneficial to your target audience
Advertising is a very small part of a PPC ecommerce campaign. Getting your target audience excited about the products and services you are offering so that they can click on your ad is not sufficient. It is important that you accompany a great ad with a great and irresistible landing page. You need to offer your target audience valuable information that makes you an authority in your industry and also creates the impression that you are trustworthy. Keep n mind that as a small business you are competing with big brands that enjoy a massive following, for you to attract and retain the loyalty o customers, you have to entice them, inform them and keep them updated.
5.) White Sharks Media keeps all shopping feeds up to date
Since this digital marketing agency is part of Google’s Ad words Premier SMB Partner Program, it definitely has an upper hand when it comes to Google Merchant Centre which essentially utilizes shopping feeds to pull appropriate information for ad words. Thi9s requires linking Google Ad words and the Google Merchant Account. Seasoned marketing experts have determined that when these two vital accounts are connected they ensure that a small ecommerce business advertises all its products in the form if shopping Ad words in Google Ad words. On the other hand if your choice of preference is Merchant Centre White Sharks is also equipped with professionals who know how to navigate and keep up-to-date with the fast-changing policies.
6.) Consistently carries out detailed market analysis to ensure that your ecommerce business has an edge over the competition
When it comes to ensuring the success PPC ecommerce campaigns, nothing is more important than knowing exactly what your competition is up to and coming up with strategies that give you the advantage. This is why White Sharks Media keeps a close eye of what all your competitors are doing. This way despite the size of your business, there is no chance that you will miss out on opportunities to boost sales and earn more revenue. The aim of keeping abreast with what competitors are doing is to ultimately advertise effectively at the lowest cost possible.
Revamping your PPC ecommerce campaign can have a substantial positive impact on sales and brand awareness. It is a great idea to take advantage of the services that a reliable digital advertising agency such White Sharks Media provides.