Does boosting posts on Facebook work? Before the question is answered, it is important to know that social networks over the years have become a blessing to users both local and international. It has enabled users to share videos, share pictures, chat, send messages as well meet new people.
Due to the popularity of social networks, businesses and individuals alike have found them to be perfect platforms to reach more customers who can get to buy products and services from the firm.
Social networks themselves have not been left behind and have come up with tools to help users to reach more people with the purpose of promoting products and services. One such tool is boosting one’s post.
About Facebook Boost Post
This option appears when an individual has created a page on Facebook and each new post they make, the button for boosting it will appear. When clicked, one will be required to pay a certain amount and their post will be promoted on individuals pages and news feed both locally and internationally.
Does Boosting Posts On Facebook Work? Yes It Works For Small Businesses.
Small business work within a small budget which means this service is perfect for them. Not only will it enable the small businesses to reach the desired demographic but it can lead to increase in organic traffic to one’s website.
Boosting posts has become one of the best ways for small businesses as well as bloggers to increase the number of people who like their business page. This does not mean that the people who like your page will become immediate customers but with continued provision of quality posts, you can turn likes into paying customers.
This will require one to spend a little extra money but in the end it will be worthwhile.
The Main Question Is Does Boosting Posts On Facebook Work?
Before the above question is answered, it is important to understand and know the features of the boost post system.
- The system allows you to choose the people who you would want to like your pages
- The system allows you to also target your friend’s friends to like your posts
- The system allows you to manually pick the audience you would like to target by selecting cities
- The system allows you to set a budget for your promotion activity
- Payment allowed is either PayPal, Mastercard or visa card among others
- The duration in which the system will boost your posts. The user needs to choose this option
Which Posts Should You Boost?
In order to boost posts, you need to set up a budget that will allow you to engage a successful campaign of boosting your posts. Since you will be spending money in order to boost post, you need to choose content that will enable you to have the highest return on investment value.
Posts with evergreen content are perfect for spreading awareness of your brand on the long run. In order for a post to qualify as an evergreen content, it has to satisfy the following criteria:
- The post should promote a product or service offered by a business
- It should encourage visits not only to your Facebook page but also to your business website
- It should be able to spread awareness over a limited time campaign your business will be running
Before you start boosting your posts, it is important to go through Facebook’s ad guidelines. This will enable you not only to understand how it works but be able to adhere with the set policies. It is important to remember that before your boosted posts are displayed on user’s News feed, Facebook will first have to approve them.
Why You Should Boost Your Posts As A Business?
Over the years businesses have had to rely on traditional advertising channels such as word of mouth, TV and radio. While this means have become reliable, over the years they have been passed by social networks.
Organic traffic to one’s website means increased sales and free advertising as satisfied customers will get to inform others about your website. Boosting your posts will increase the chance of visibility as seen by both people who have liked your business page and new users as well.