Dr. Chris Villanueva is Challenging Dental Stereotypes with MB2 Dental’s Unique Company Culture

Dr Chris VIllanueva - CEO of MB2 Dental Solutions - Carrolton, TX - Challenging Dental Stereotypes with Unique Company Culture

A trip to a dentist’s office may seem comfortable to a patient, but it is a complicated matter to a doctor. Access to the best professional service is what appeals to patients, but dentists must perform nonclinical and administrative duties as well. MB2 Dental provides practice management that allows the professionals to focus on what matters the most: dentistry and professional care. The innovative company just completed its bi-annual Owner’s Retreat where 40 like-minded dentists and their spouses enjoyed four glorious days in Cancun, Mexico.

Creating a New Culture in Dental Care

The driving force behind MB2 Dental, a dentist-owned company that focuses on “autonomy, support, personal growth, and having fun together,” comes from its founder Dr. Chris Villanueva. As the group’s most recent trip shows, the “retreats have become very important to our culture here”, he said. The business setup promotes dentist-to-dentist friendships that help each doctor to “better each other – professionally and personally.” Remarking on the uniqueness of the organization, he stated that “you won’t find a dynamic like this anywhere else.”

The trip to Cancun, the tenth such excursion, brought together dentists from Alaska and Louisiana, Tennessee and Oklahoma, Texas and New Mexico. As they took a break from the demands of providing care for patients at home, they relaxed with golf, swimming with dolphins, snorkeling, spending time on the beach, volleyball, shopping, visits to the spa and a Jungle Boat Tour.

Understanding the Principle

The founding principle that Dr. Chris Villanueva, CEO of MB2 Dental Solutions, relies on supports his belief that “doctors can help each other accomplish more together than working independently as dentists.”

His attentive leadership encompasses more than 80 affiliates and over 1,000 employees in six states as the company helps dentists run successful practices that respect their need for a healthy work-life balance in a network of fellow practice owners. By maintaining an active practice, Dr. Villanueva gets to implement his vision of “promoting the best of the best of sole-practitioner and corporate dentistry sides of the industry.”

Among the effective services that MB2 offers its affiliates is the relief from the management of office operations. Business practices that require expertise include accounting and finance, billing and collections, recruitment and training, credentialing, marketing and business development, and the service takes care of all of them for clinics as well as sole practitioners. By taking care of the micromanagement aspects of operating a dental practice, MB2 relieves dentists of burdens that rob them of time and lets them focus on the core job of providing superior patient care.

Starting with a Novel Idea

The limited options available to new dentists when Dr. Villanueva graduated from dental school required him to choose between joining a large group practice or starting a private practice. The benefits of the group included access to the latest technology, shared best practices and economies of scale while private practice offered full clinical autonomy, ownership and less bureaucracy. Neither choice suited him because he wanted both, and MB2 offered the perfect combination that puts “doctors, and therefore patients, first.

To make sure that the flow of creative ideas continues to occur, he surrounds himself at home and in the office with “really smart” people who help breathe life into them. Collaborating with others gives everyone a chance to “buy in” to his thoughts that are on their way to fruition. The concept reinforces his belief that “we are better together” than separately as individuals, and it supports the founding principle of his company. According to Dr. Villanueva, spending time in distracting activities such as playing video games with his children can produce new ideas.

Promoting Change to the Dental Practice Stereotype

As the founder and driving force behind MB2, Dr. Villanueva firmly believes that the principle of doctors working together allows them to accomplish far more than remaining apart in individual practices. Eliminating the stigma of traditional dentistry offers a fresh and youthful perspective on the management and development of practices. By helping doctors break old images of dentistry, MB2 is changing and improving the lives of patients as well as dentists. The dull, drab and uninspired traditional dental office may reflect the practice as well, and MB2 offers a far superior alternative by bringing a fresh approach that focuses on more than profit margins. The company helps dentists make innovative improvements that please patients with enhanced operating standards.

Developing a Progressive Business Culture

Patients, as well as dentists, can benefit from the innovative concepts that Dr. Villanueva brings to the practice of dentistry. Instead of supporting a traditional path, MB2 chooses one that has a progressive approach that accepts practice trends and standards. A philosophy that empowers dentists to retain complete control over a practice enables them to reach full potential as talented professionals.

By establishing an environment that allows dentists to grow and learn from each other, MB2 sets a new approach to openness and sharing. A youthful culture that has a basis in practical and fruitful experience encourages young as well as established dentists to enjoy an invigorated practice with fresh energy. MB2 has an expert team that can assist dentists in overcoming challenges in human resources, legal matters, compliance, marketing or payroll. The company offers a technologically advanced approach to dentistry.

Enjoying a Role as Husband, Father, Dentist and Entrepreneur

Honest and open communication contributes to the unique culture that Dr. Villanueva promotes to his affiliates throughout the MB2 organization, especially when it means “not taking myself too seriously.” He avoids getting “stuck in the ego of decisions or ideas,” and his ability to laugh at himself has always served him well. When he sees a need to lighten the mood around the office, he always accepts an opportunity to do so.

As a man who has the energy to spare and the ability to focus intently, Dr. Villanueva benefited from experiencing expanded horizons throughout his life.

Even though his childhood home was in Ohio, he received most of his education in Asia and South America where he graduated high school. He and his physician wife have four children, and the many demands on his time allow him to understand the importance of MB2 to other dentists. Throughout his work history, he has shown a commitment to mentor doctors and to serve as an advocate for the “doctor-focused practice model.”

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  1. “Doctors can help each other accomplish more together than working independently as dentists.” This line from Dr. Chris Villanueva is brilliant.
    I’m a small juice shop owner. I share the same vision and have brought juice shop owners from my city together and we have invested in an online software.
    My goal is to provide performance reports as well so that we all can compete healthy and see who ranks #1 among us. The software is in progress and I have great expectations from it.
    Thanks for this article.

  2. Hey, this is great. I’m a lawyer (self-employed) and I wish accounting and finance, billing and collections, recruitment and training, credentialing, marketing and business development was available for lawyers as well.
    I was never able to take my business to next level and after 17 years, I’m still a one-woman army. Chris, you are doing a great job.

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