Facebook is an unparalleled platform for businesses, offering free page creation, an international reach, and an advertising platform for any budget. Below are the tools you need to use today to start using Facebook to your advantage.
Your Facebook page is the starting point by which all of your customers see your marketing efforts. Therefore, it’s critical that your page ranks high in Facebook and Google searches. An easy way to do this is to pick a memorable username for your Facebook URL. The username should make is easy for search engines and customers to find you. Using the right keywords in your “About” section, as well as the best category for your business, will also boost your traffic.
Facebook Buttons and Plugins
Your Facebook page and website should work together to attract more potential customers. However, in order to make sure website visitors are converted from Facebook, you need to make sure there is a way for others to interact with your content on Facebook. In order to ensure your content receives interaction, utilize visual content as part of your marketing strategy. According to The Pew Research Center (http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/), “47% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people.”
In addition, when you post promotional content, make sure you indulge an engaging, relevant backstory for optimal reach. Material that feels too promotional or pushy will be overlooked or even marked as hidden by your followers.
Don’t shy away from participating in others’ industry-related groups on Facebook. Offering advice and tips in groups will quickly establish your business as an authority. Groups also provide you with the opportunity to engage with your target audience on a personal level, establishing trust and bringing more traffic to your own page.
If you do decide to use paid marketing through Facebook Ads, have a target audience in mind and boost the post to that particular group. Also, Facebook users are more likely to read the content at the beginning of your ad. Therefore, it’s important to place the most important content of your ad first. Finally, be sure to place your ads on a 1-2 week rotation. Changing the ad content regularly helps avoid ad fatigue among your audience and increases the chances of your ad getting noticed.