“Be bold, be passionate, make mistakes — the same thing I did. I believe that maturity changes our outlook, but to achieve any mature state, we must go through those life-changing experiences. Through win and defeats through struggle and others to get to the other side with the maturity of today.” – Edwin Miranda Founder and CEO of KOI IXS
Today’s marketing technology and knowledge can help grow sales at every level of the sales funnel. Whether its awareness, interest, consideration, intent, evaluation, or purchase, a good marketing agency, or more specifically, a marketing agency that is making the most of the tools available can tap into any level of the sales funnel. If your marketing team, department, or agency is not performing to this high level, it might be time to do a cost-benefit analysis. When you’ve done the rest, consider the best. And the best full-service, performance driven marketing agency our of Puerto Rico is KOI IXS.
The KOI IXS website is chalk full of examples of the company’s success with their clients. The focus of this article though is the man behind the company, Mr. Edwin Miranda. KOI IXS is based on an idea Miranda had when he was just 21 years old and the company has flourished under his leadership ever since. Founded on the marriage between old school marketing wisdom and new school marketing technologies, KOI is the intuitive marketing agency that is so desperately needed in the industry.
For a glimpse of the source of Miranda’s marketing musings one must look to one of his favorite books, “Predictive Marketing”. Miranda describes the book as one that, “changes your outlook and amplifies your current knowledge. Miranda pointed to the marketing paradigms of yesteryear stating, “the advertising business as usual is over.” Miranda opined:
Some people say our paradigms are changing, I say paradigms of the past are over. We are experiencing a new reality, a new way of interacting with tech and a new way of buying and experiencing ads. This book provides a blueprint for navigating the transition from creative-to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences.
When asked about a quote that is a personal inspiration to Miranda, the CEO referenced Oliver Napoleon Hill, a famous American self-help author. Hill is perhaps best known for his book, Think and Grow Rich, which is one of the ten bestselling self-help books of all time. Miranda highlighted the Hill quote, “A goal is a dream with a deadline. Whatever the mind of man can conceive and believe, it can achieve. Thoughts are things! And powerful things at that, when mixed with definiteness of purpose, and burning desire, can be translated into riches.” It is abundantly clear that Miranda has lead KOI with this purpose and desire, and the growing list of satisfied clients is the result of such drive.
While this overarching passion is felt throughout the KOI organization, the dedication starts at 5:30a.m. for Miranda. “One of my habits is waking up early,” said Miranda, “Nothing is more relevant and accurate today as that old saying: ‘The early bird catches the worm.’” He continued by giving advice for those wanting to follow such an industrious habit, “Have a list of to-do’s and every morning, afternoon and night checking my accomplishments against that list. My list includes short term, medium term, and long terms goals and the people and resources needed to achieve them. A consistent system that allows for a frequent check and balances is key to my daily wins and successes.” This frequent fervor is translating to wins and success for KOI’s clients. To benefit from the Miranda marketing mentality check out KOI’s website at KOIIXS.com