Marketing is necessary for increasing customer awareness, brand image, and overall financial performance. While purveying advertisements, promotions, and marketing content isn’t free, increased interim and long-term revenue often justifies expenditures – although only when performed correctly.
Recent statistics from the Bureau of Labor Statistics indicates the United States of America as housing an impressive 175,000 employees in digital media services, in other words, digital marketing agencies. With more than 40% of agency revenue coming directly from digital products and services, it’s necessary for marketing agencies to maintain competitive advantages at all costs. Let’s peer into several ways these ever-helpful organizations can excel in today’s ultra-competitive marketing marketplace.
Regularly reach out to clients with detailed reports
Customers, clients, and patrons are the lifeblood of businesses. As such, it’s the responsibility of businesses to meet the needs of paying customers, not the other way around, just as appliance manufacturers design electrical plugs to fit the wall sockets of countries they’re sold in.
While dollar value revenue increases are relatively easily calculated, marketing productivity is difficult to measure, as it’s impossible to accurate determine boosts in customer awareness and brand loyalty. However, agencies should create weekly evaluations heavy on quantitative information, then provided these calculations to client on a weekly basis through in-person meetings, video conferencing, or – if all else fails – email reporting.
Staff employees that can make sense of analytics
Statistics are often difficult to understand, as numerical values don’t provide meaningful information in itself – experienced, trained data analysts must apply their real-world knowledge to marketing-related numbers and infer reasonable conclusions. If this means cutting content creators or other workers, don’t hesitate to replace them with analytical experts. Also consider investing in computer software designed specifically for inferring conclusions from advertising and promotional data.
Don’t adhere strictly to any standard marketing plans
Many marketing agencies plan out steps to carry out for each and every client, only slightly modifying workflows for warranting situations. While it’s OK to plan out workflows to base marketing efforts off of in general, be sure to customize marketing plans for clients’ particular needs. Don’t forget that some clients may have contracted the services of other digital marketing agencies, only to choose your organization as a second option.
Invest in eLearning
Seeing as digital marketing inherently requires extensive working knowledge of computers, smartphones, and Internet browsing, it’s important for employees to be properly trained in the market’s latest technology. Whether you outsource these classes or not, be sure employees are fully aware of what’s what in the digital world.