Mobile is a big deal these days. And this isn’t only true because Google has said so with a shift towards a mobile-first policy that applies to how websites are viewed for ranking purposes. Google and other leading search engines are just following the trends. And the fact is that more than 50 percent of online searches are done with smartphones and tablets. If driving more mobile traffic to your website isn’t yet a priority, it’s definitely a goal worth adding to your to-do list. Here are some tips to get you started.
Optimize Your Email
Nearly 70 percent of smartphone users check email on their phone, so it’s not surprising that a good portion of mobile website traffic can come from links back to your site in emails. Optimize your email for mobile with:
• Clean and simple images (but not too many)
• Short, to-the-point subject lines
• Concise, relevant text only
• Links with space around them for easy touching
Geo-Target Your Mobile Ads
The tracking info available from mobile devices allows ads (including those sent via text message) to be targeted to specific geographic areas. You can even set up ads to appear when customers are physically near your location. Include links back to your website so the mobile visitors you target can check out what you have to offer in greater detail.
Make Your Content Mobile-Friendly
It’s not unusual for more than half of a website’s traffic to be from repeat visitors. Boost your repeat traffic from mobile visitors by making your content as appealing to mobile users as possible. Creating mobile-friendly content is a process that involves:
• Presenting related content in small chunks and avoiding walls of text
• Spreading out content more evenly (mobile users don’t follow the traditional F-shaped reading pattern)
• Using short, descriptive headlines (this is what most mobile searchers read first)
• Resizing images for smaller screens
It will take time to see noticeable results from your efforts to boost mobile traffic to your website. But you can keep an eye on your traffic patterns with your Google Analytics reports, which will show exactly where your website traffic is coming from, including how much of it is coming from mobile devices. Targeting mobile traffic doesn’t mean ignoring your desktop traffic. If you go with a responsive website design (adjustable to any screen), you can effectively make your site appealing to both desktop and mobile visitors.