At the current rate of growth, 72 percent of all advertising will be mobile by 2019. Stop and ponder that statistic a moment. With millennials checking their phones upwards of 150 times daily, can your business afford to leave that kind of money on the table? The bottom line is obvious. If you aren’t already targeting the mobile audience with your advertising, you’re behind the curve. Don’t panic, though. Here are five tips to get started cashing in on the smartphone audience.
Consumers should get ready because location-based marketing is here. What this means for the entrepreneur is that you can join a network like Foursquare and send promotion info to their phone when somebody is in the physical vicinity of your store. This is a natural outgrowth of hyperlocal marketing. Get on the bandwagon now.
The App Tsunami
App-surfing might eventually replace traditional internet use. The demand for these little standalone programs is huge, as is the idea that you should be planning to market inside this ecosystem. Don’t stop to ponder when it will arrive. This wave is already here.
Good Old Text Marketing
For years, the concept of text marketing seemed slimy and odious, like an intrusion the likes of which consumers would never stand. These days, with unlimited data packages and few of us paying per message costs, text marketing is on the cusp of breaking big.
You should already be doing this with any advertising campaign, but it might be even more critical to be able to assess the effectiveness of your mobile marketing efforts. We’re in new territory here and still trying to figure out what works and what doesn’t. Get familiar with A/B split tests and metric analysis. The bottom line is you have to be able to figure out what works and what doesn’t and spend more money on the former and less on the latter.
Resurgence of QR Codes
QR codes have been with us for a while, but we’re guessing they are about to make themselves known in a much bigger way. You’ve probably seen the things. Square barcode looking squiggles that you scan with your smartphone and are taken to a website or app. Like many types of technology, QR codes have just been hanging out until someone figures out how to use them profitably. We’re pretty sure that day will arrive soon if it hasn’t already.