The field of digital marketing never stops evolving. Even though the core marketing baselines (such as creating unique content and tapping into targeted traffic) remain unchanged, every marketer is faced with a hard task of learning new skills. They are also forced to adapt to the changing consumption patterns of customers. Luckily, 2017 has seen the evolution of marketing trends that promise better leads and conversion. Some of the best ones are discussed below.
As people continue to stream into social sites such as Snapchat, numerous opportunities open up for digital marketers. Snapchat geo-filter is a feature that allows users to overlay or share images or videos at specific locations (called a geofence). For a business, you can create a custom Snapchat geo-filter with the logo or headline of your company and share it with people in a particular geofence. This way many users of Snapchat will notice your business as they have fun.
The year 2017 has so far seen a massive rise in the sharing of viral content. Internet users are increasingly sharing viral content in the form of videos, gifs, images, and audio clips. As a digital marketer, you need to target at least one viral content in a month. It is proven that sharing viral media plays a significant role in improving one’s social media presence, which in turn promotes branding. You’ll be glad to know that even Google uses the social shares as criteria for ranking web pages or blogs.
This year has been marked by recognizable A.I. advances, especially in the digital marketing sector. Most start up brands are now embracing A.I. in performing data analytics, identifying their target audience, and anticipating consumer behavior. As the marketing world grows even more complex and competitive, there is need to have A.I. algorithms that use analytics to foresee future consumer needs.
Finally, video marketing has also proved to be a viable digital marketing avenue. Currently, up to 51.9 percent of people rely on videos to get the best ROI. According to Cisco, video content will account for 80% of the internet traffic by the year 2020. Marketers, therefore, need to either generate content on YouTube or use live video because customers are embracing videos now more than ever.
It’s high time you invested in any of these strategies to have an edge in the digital marketing business.