Numerous companies sell bottled water nowadays. Just walking up and down your local grocery store you will probably notice ten different brands pretty quickly. It is estimated that the bottled water industry is now over a $100 billion industry across the globe. Italians are actually the number one consumer of bottled water currently, but many other countries are close behind.
Selling bottled water would have been laughed at just a few decades ago. Especially by people living in countries where the tap water that comes out of the kitchen faucet can be just as clean or filtered as anything that you will find in a bottle. Paying for something that you can essentially get free from inside your home is a bit puzzling. What’s next? Bottled air that has been filtered to remove all pollutants? Bottled rays of sunshine that have somehow removed the damaging ultraviolet radiation? Actually, I may want to copyright both of those ideas. If bottled water is a multi-billion dollar industry, those two ideas could at least by multi-million!
Many of these current companies now try to include something unique with their bottled water, some sort of tagline that will make them stand out from the rest. They will claim that their water is so unique and infused with goodness that you just cannot live without it. Perhaps their water will be enhanced with vitamins that make it special from the rest. Or just maybe the company will promote their bottled water by the distinct filtration process.
So how does Waiakea Water make their product stand out from the rest? For one thing, the bottled water company is based out of Hawaii. I’m not sure just what it is for a consumer, but when a food or drink product is offered by a company in Hawaii, we think of how natural and good it must be for all of us. It is just the vibe that “being made in Hawaii” gives off.
Waiakea Water also uses the Hawaiian language in their name. Waiakea comes from the words “wai akea” which means “broad waters.” It’s a nice way to incorporate the Hawaiian culture into the company and promote the good feeling that goes along with buying Hawaiian.
But Waiakea takes it one step further. Their filtering process definitely makes it stand out from the rest of the bottled water companies. Established only in 2012, they have made some headway into the industry by using their creativity. The water they sell is actually volcanic water. Waiakea Hawaiian Volcanic Water is filtered through the process of water running through 14,000 feet of porous volcanic rock through the Mauna Loa volcano. The coolness factor just went up with this product. Being able to say you are drinking volcanic water is pretty close to saying you can shoot flames out of your fingertips.
Waiakea Water: Better for the Environment?
Here is the problem with all of these bottled water companies: those plastic bottles are extremely harmful to the environment. I’m not sure about you, but I don’t want to go for a swim in the ocean having to battle millions of plastic bottles. I’d just like to keep my battles to sharks and jellyfish because the ocean is actually their home. Plastic bottles are in the ocean because of people that are lazy and do not care about the environment.
You might believe I am being a bit dramatic, but over eight million tons of plastic is dumped into our oceans every single year. According to a recent study, five countries are responsible for the majority of it. Those thoughtless countries are China, Indonesia, the Philippines, Thailand, and Vietnam. They make up about sixty percent of all the plastic in our oceans.
You may be thinking that since you don’t live in those five countries that you are in the clear. Not so fast, my friend. In the United States alone, 50 billion plastic water bottles were used last year. Only 23 percent of that was recycled. That means there are about 38 billion plastic water bottles polluting our own environment or taking up a lot of space in landfills across the country right now. And remember that is just from one year of plastic water bottles!
Degradable Plastic Bottles
Waiakea Water is a business that stands out above its competition by the care they take for the environment. Their business has been certified Carbon Neutral since they use low-emission vehicles to deliver their products. Even beyond this, about three percent of Waiakea’s revenue goes for local community programs and nonprofit organizations. They contribute towards the betterment of the community. Also, for every liter of their water bought, Waiakea donates a week’s supply of clean water to people in need in Malawi.
But most important is what they are doing with their plastic water bottles. In 2018, they will be using the world’s first fully degradable bottle (which we’ve written about here). Plus, all of their bottles will be created using 100 percent recyclable plastic. Maybe you do not have a Science degree, so allow me to break it down for you.
An ordinary plastic water bottle will degrade and break down over time. A lot of time. It takes more than a 1,000 years for a plastic water bottle to degrade into the environment. That means those plastic water bottles that you see littering the environment will still be there for centuries. Waiakea’s plastic water bottles will greatly speed up the process. Their bottles will break down in only 15 years. This is a great thing for the environment!
Finding a bottled water company that actually cares about the environment and its carbon footprint is difficult to do–more on that here. This is definitely where Waiakea eclipses the rest. Of course they have other things going for it as well. Volcanic water and being produced in Hawaii are not bad things. This is probably why they were named one of Inc. 500’s fastest growing companies in America. Hopefully, all plastic bottles will be developed with the same technology that Waiakea Water will be produced with in 2018.