If you’ve been paying any attention to Internet trends, you’ve undoubtedly noticed that the way people use the web now is very different than what it was even ten short years ago. In late 2016, mobile access to the Internet exceeded desktop access for the first time in history.
Preserve Your Website Traffic
These days, website traffic should get considered a valued commodity. Website operators should make every effort to cater to website visitors across multiple devices, regardless of whether they are visiting on an iPhone, a tablet, a laptop, a desktop, or even a television! Responsive web design helps assure that your website renders correctly on their devices no matter how big or small the size of the display monitor.
Using Advertising To Increase Website Traffic
If you don’t have time to wait to build up organic website traffic to your site, one of the most direct ways to drive qualified traffic to your site is by launching a focused advertising campaign.
For best results, the page that you are directing paid traffic to should have a definite conversion goal, such as signing up for a newsletter, downloading a lead magnet, an Email capture, or completing a financial sales transaction.
While sending general traffic to a homepage is fantastic for brand awareness, without a conversion goal it is much harder to calculate the return on your investment on the ad campaign spend.
Monitor Your Analytics For Bottlenecks
Don’t forget that your website analytics program and webmaster tools provide a wealth of information on the technical ‘health’ of your site. Data that can get derived include keyword search phrases, website crawl stats, user demographics, the number of indexed pages your site has, traffic funnels, and successful conversions, just to name a few.
By analyzing the data, you get an overview of web pages that should get strengthened, keywords that can get extended upon, and conversion goals that have proven lucrative at your site. Additionally, if there are errors, these reporting tools alert you to the issues so you can take steps to rectify them as quickly as possible. Keep in mind that some factors such as AMP (Accelerated Mobile Pages,) site speed, server response times, and site security issues could affect your rankings, which trickles down to less organic website traffic.
The more that you’re able to fine-tune your site, the better your results!