Are you currently satisfied with your digital marketing results? If not, you may want to come up with a new plan or strategy.
If your marketing strategy has been proven to work for others but is not working for you, then you might want to check the people who are implementing it first and then see if you can improve upon your results with newer technology.
First off, let us discuss your digital marketing team and what kind of people you need to surround yourself with to get better results from your digital marketing efforts (https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/24/four-types-of-people-to-add-to-your-digital-marketing-team/#3bdaad134e64).
4 Kinds of Digital Marketers
Professional Writers: Content is still king and the right writers can help your digital marketing by leaps and bounds. Most online marketers still use blogs as their primary source of inbound traffic. There is no question why, as quality content leads to higher conversion rates.
If your current content is not converting well, consider hiring a new writer or a host of writers that can provide multiple avenues of content such as copywriting, articles, website translation, and ghostwriting. If you can find a single writer that can do all this, you will save time and money and can be sure to see increased conversions from your content.
Social Media Experts: No digital marketing team worth its salt is without a social media specialist. Over 70% of Americans actively use some form of social media (Facebook, Twitter, Linkedin, etc…). So if you are not tapping into this huge market, your digital marketing will definitely suffer.
A true social media expert knows how to connect with target audiences, build brand awareness, and generate leads, all of which are musts for profitable digital marketing results.
Assistant: A digital marketing assistant can save you time, a commodity that is always fleeting.
Most digital marketing plans can easily fall apart because of lack of time. That is why minor tasks like scheduling social media posts, creating content calendars, link building outreach, and communicating with team members & customers should be handled by a digital marketing assistant.
Hiring an assistant who knows how to perform mundane digital marketing tasks will free you up to put more time into the creative aspects of online marketing.
Video Marketing Production Specialist: These days video marketing converts better than any other online marketing strategy out there. With over 93% of digital marketers using some form of video marketing strategy, this looks like a trend that is here to stay.
The problem arises with the technical aspects of creating high-quality videos. You may be the most creative genius online, but who is going to take care of lighting and camera issues? A video marketing specialist, that is who.
Hiring a video production specialist will take care of all the technical aspects, while you and the rest of your digital marketing team concentrate on content creation.
2 Ways Digital Marketing Technology Can Help Your Team
Once your team is set up, start looking at your digital marketing technology as it can affect your digital marketing campaigns to a high degree.
Some of the major effects digital marketing technology can have on your campaigns include:
Efficiency: Faster processors, new software features, and faster connection speeds are just some of the ways you and your team can get more done in less time.
Integrated platforms and new communication methods help increase reach and improve cost-effectiveness.
Security: Nothing will demoralize a digital marketing team more than lost data. Over 43% of cyber attacks are through old devices and software. This is why it is crucial to keep your software and technical devices up-to-date.
Be sure to purchase new digital marketing software from reputable manufacturers that offer customer support and regular updates. This way you can keep your data and your client’s data secure, as well as help your digital marketing team to stay focused on their marketing efforts and not data retrieval.
There is a continuous supply of new digital marketing technology coming out almost daily, so you might want to assign a member of your team – maybe your assistant – the duty of staying current with new software and digital marketing devices.
Restructuring your team and keeping on top of new digital marketing technologies may turn your failed digital marketing strategy into a positive ROI.