Website traffic is what all the SEO methods, tools, and techniques aim at achieving. In order to make sales if you are in e-commerce, you must learn how to drive traffic to your website. If you are a blogger and you want to monetize the blog, then you must have enough web traffic to your blog. To increase website traffic, one must use competitive analytics, and you should always monitor your traffic.
Why does it matter?
If you are running digital advertising, then you would want to know the conversion of your investment to real traffic. Remember, website traffic does not include bots and crawlers; it only includes real human visits. Search engines often check for relevance and web traffic is one way they tell how relevant your page is to a specific search. It is also a key factor in determining your page rank. An online presence which will mostly drive traffic and hence inform search engines SEO rank will come from, clicks on a specific page, website activity, queries regarding year dealership and social media presence. You, therefore, need to know how to increase your web traffic since it affects your rank.
How to drive traffic to your website
There are numerous ways to drive and increase your web traffic. However, you need to tread lightly here since search engines algorithms are not easily fooled. If you get too greedy, you might find your website slapped by the search engines and trashed to the last pages. So here are some of the safest ways you can increase traffic.
Original content- you need to update your content regularly with original content. Just like your college lecturer, search engines hate plagiarized content. Make sure you are updating content at least one post a day. Search engines love that.
Get social – by now you know the power social media has in driving content. Actively engage your readers on your social media accounts and get them visiting your website from there.
Advertise- Ads will drive paid traffic to your website. It will help to get your page or website ranked. Promoting your content on either social media sites or other digital advertising tools will drive the traffic you need. Often make sure the traffic is targeted to the segment you want visiting your site.
Guest blogging- you can guest blog on another reputable site, it will help increase traffic to your site or blog. You can also invite other bloggers in the same niche as you to guest blog on your site. It is a two-way traffic.