In an online world that has been all but taken over by social media, smart business people are beginning to pay much closer attention to the various options available for advertising over these channels. They are learning that in order to remain relevant (and stay in business), it is necessary to meet potential customers on common ground.
There are few, if any, ad platforms with the versatility and potential reach of Facebook ads. While we don’t wish to disparage other platforms like Twitter or any of the vast number of CPC/PPC ad services out there, we do think that you should pay close attention to Facebook. In terms of ROI, Facebook is an important platform to know, understand, and utilize as part of a healthy and effective marketing strategy.
Here are several reasons why we think you should start paying closer attention to Facebook ads.
#1 – Simple, Intuitive Interface
Creating Facebook ads is easy, especially if you are using posts on your business pages as ads. While it may seem more complex, the Power Editor is the most direct way to create and finance ads quickly. With just a few clicks, you can transform any post into a powerful ad that will help expand your audience and reach people who are looking for your products or services.
#2 – Easy Split-Testing Capabilities
Facebook gives you more control over the audience that sees your ad than practically any other platform out there. It is so easy to designate demographic information that many marketers opt to split test the same ad with multiple defined audiences to see which group or groups respond most favorably.
#3 – Cost-Effective Spending
You can spend a minimum of a dollar a day on your ads, making split testing that much easier. In fact, it is highly recommended that you start out spending small and putting out some feelers. You can then increase spend on the ad variations that are doing well and turn off the ones that aren’t.
#4 – Control Over Conversions
Facebook uses an advanced algorithm that works behind the scenes targeting ads to users who are most likely to produce the conversions you designate, be they website visits, click-throughs to landing pages, or purchases. Its re-targeting capabilities are also second to none.
With its versatility, ease of use, and its ability to put your brand in front of the precise audience you designate, it just makes sense to learn more about, and ultimately implement, Facebook ads as part of your overall marketing strategy.